Loyalty Program Launch

Later this year, Roche Bros. Supermarket is launching a brand new loyalty program offering discounts, rewards, recipes, and more for our customers across Massachusetts. As part of this campaign launch, I was tasked with developing a multi-faceted campaign across both print and digital platforms to promote this new program. Roche Neighbor Rewards will be launching in two phases, starting with a teaser campaign and ending with a full program launch later this summer. Logo design by Creative Director Matt LaBarge.