America’s Test Kitchen Social & Web Graphics

I created a variety of social and web graphics for America’s Test Kitchen’s social platforms and websites during my time at the company. In addition to static graphics, I used a mixture of Photoshop and After Effects to create dynamic animations to capture viewers’ attention on Instagram and Facebook. Some animations utilized existing imagery in our asset library, but many were specifically photographed and art directed by my team for this specific design purpose. A selection of these animations were re-purposed as shorter GIFs for emails as well (I decreased the number of frames to reduce file size and maintain sufficient loading times for email). See examples of social and web work below:

Social Animations:

Google Sponsored Promotion:

Promotions for America’s Test Kitchen and Cook’s Illustrated online memberships, featured by Google on web and Gmail ad space

Holiday Home Makeover Sweepstakes Assets:

I developed the identity for many unique sweepstakes, including Holiday Home Makeover. Final deliverables included graphics for the sign-up landing page, ads for America’s Test Kitchen websites, and promotional social images.