Soup Packaging Redesign

As a designer for Roche Bros. Supermarket, I’m responsible for creating a variety of print and packaging pieces to support our 20 supermarkets across Massachusetts and our internal teams at the Store Support Center. This year, I was tasked with redesigning our outdated soup labels for our kitchen department. They were in desperate need of a refreshed look to match our new branding guidelines and catch the attention of our customers. I developed a cohesive design, color-coded by style of soup (poultry vs. vegetarian vs. meat, etc.), with a bold soup title and easily identifiable descriptors (vegetarian, vegan, etc.). This new design, including specialty limited-time seasonal designs for fall, have rolled out in all stores across 25+ varieties of soup.