Spring Limited-Time Offers: Digital Assets
This spring, our team launched a robust seasonal limited-time offer campaign promoting seasonally exclusive products in our stores. The theme was “citrus and floral,” highlighting products such as key lime pie, lavender honey cheese spread, Greek lemon salad, and more. The Creative Director and I tackled this expansive campaign together. I was responsible for all digital applications of this campaign, including website imagery, eCommerce assets, email, social, and paid media. This was our first time implementing an expansive limited time offer campaign across multiple digital and print channels, resulting in significantly increased web traffic, clicks, and sales. See examples of my work for this campaign below:
